CAMPAIGN · RUNNING · EVALUATION IS PROVISIONAL UNTIL IT CLOSES

Contactability, H2

Telesales·Head of Telesales·2026-08-01 → 2026-10-31

THE HYPOTHESIS, AS WRITTEN BEFORE THE WINDOW OPENED

Dial-window changes and a new number-hygiene pass should raise contacts per hour. TS-08 is carried because contacts per hour is trivially raised by calling the same people more often.

Recorded 2026-07-21, before the window opened on 2026-08-01. A hypothesis written afterwards is a description, and the difference matters when the result is read.

GOAL MISSEDprovisional — the window has not closed

The window mean does not meet the goal.

Campaign window 2026-08-01 → 2026-10-31 against a baseline of the same length immediately before it, 2026-05-01 → 2026-07-31. The baseline is not chosen — it is derived from the window, so it cannot be picked after the result is known.

WHAT MOVED — THE GOAL METRIC AND EVERY DECLARED GUARD, AT EQUAL WEIGHT (R-G-17)

METRIC	BASELINE MEAN	WINDOW MEAN	CHANGE	GOAL
Consent rate TS-03 · higher is better	4.5% 3 pts	4.5% 2 pts	-0.01pp moved the wrong way	4.5%
QA / compliance call score TS-08 · higher is better · guard	— 0 pts	— 0 pts	— not computable	—

WHAT ELSE COULD EXPLAIN THIS

The window mean is an average of 2 points. One unusual month moves it materially.
A movement that coincides with a campaign is not a movement caused by it. This platform reports the coincidence and does not attribute it — attribution needs a control group, and there is not one.

WHAT THIS CAMPAIGN DID NOT CHANGE

The goal of 4.5 is the campaign’s, not the registry’s. TS-03’s target is still whatever the registry says it is, its threshold is unchanged, and closing this campaign wrote nothing to either. R-G-16.