Consent rateTS-03
Where does the dialling actually stop converting?
How much of this is measured: Stage 4 applies TS-05's 1.77% to consented leads. If ACF's ‘leads issued’ denominator is the campaign list rather than consented leads, stages 4–5 move by an order of magnitude. The funnel is built to surface that question, not to hide it (A-27).
- Formula
- consents ÷ contacted leads
- Unit / direction
- pct · higher better
- Source system
- Consent portal ⚠ in no ACF inventory
- Refresh
- daily_t1
- Target
- ≥ 4%
- Target status
- From an ACF document
- Baseline in context/
- 4.89% vs 4% target (Apr-26)
Both proposed by Ikigai and awaiting ACF confirmation (DEC-02).
Head of Telesales·IT System Development
A headline KPI is resolved with its guard, so the pairing cannot be forgotten by the UI.
- Head of Telesalesperiod 2026-09 · 19 Sep 2026
Consent rate above target but the source has no owner. Number is keyed by hand until the Consent portal is in the inventory.
Commentary is attached to the metric and period, not to a slide. It survives the month — which is what makes a variance reviewable at the next meeting instead of re-argued. Prototype — read-only fixtures; at fullstack this is the COMMENT table with author identity from AD.