Lead → application conversionTS-05
The feed that produces it — Telesales — StringeeX daily — is suspended. The value above is the last one that arrived, and the metric is now not_reported: it cannot render green, and it will not be quietly carried forward. Open the feed.
Where does the dialling actually stop converting?
How much of this is measured: Stage 4 applies TS-05's 1.77% to consented leads. If ACF's ‘leads issued’ denominator is the campaign list rather than consented leads, stages 4–5 move by an order of magnitude. The funnel is built to surface that question, not to hide it (A-27).
- Formula
- applications ÷ leads issued
- Unit / direction
- pct · higher better
- Source system
- CRM + LOOMS
- Refresh
- daily_t1
- Target
- TBC
- Target status
- PROPOSED BY IKIGAI (T-01)
- Baseline in context/
- ~1.77% (Aug-25→Feb-26)
Both proposed by Ikigai and awaiting ACF confirmation (DEC-02).
Head of Telesales·IT System Planning
A headline KPI is resolved with its guard, so the pairing cannot be forgotten by the UI.
No commentary recorded for this metric. A red tile with no explanation is the failure mode the current monthly pack already has.
Commentary is attached to the metric and period, not to a slide. It survives the month — which is what makes a variance reviewable at the next meeting instead of re-argued. Prototype — read-only fixtures; at fullstack this is the COMMENT table with author identity from AD.